Email Marketing

When you set up your website, I said that an opt-in form was crucial for collecting email addresses from your prospects.  You want to stay in front of your followers and give them a reason to come back to your blog or website. So communicating with them by email will create trust with your prospects before they buy from you and will create “repeat” customers for you after their first purchase.

Mail Chimp will automatically send those email addresses to a list that you have set up through their program.  Mailchimp.com is free for your first 2,000 subscribers, but if you want them to automatically send a welcome email or do a drip campaign automatically to your followers, it’s only $10 per month with no contract.

For now, I am using a PLUGIN on my website which is free just to get the subscriber emails, and it sends out a new email every time I post something new.  I will transfer those subscribers when I choose to do an email marketing newsletter campaign.

So now we need to discuss EMAIL SPAM.

THIS IS THE DEFINITION OF SPAM FROM WEBOPEDIA.COM

“Why is it Called Spam?

There is some debate about the source of the term, but the generally accepted version is that it comes from the Monty Python song, “Spam spam spam spam, spam spam spam spam, lovely spam, wonderful spam”. Like the song, spam is an endless repetition of worthless text. Another school of thought maintains that it comes from the computer group lab at the University of Southern California who gave it the name because it has many of the same characteristics as the lunch meat Spam:

Nobody wants it or ever asks for it.

No one ever eats it; it is the first item to be pushed to the side when eating the entree.

Sometimes it is actually tasty, like 1% of junk mail that is really useful to some people.

The term spam can also be used to describe any “unwanted” email from a company or website — typically at some point a user would have agreed to receive the email via subscription list opt-in — a newer term called graymail is used to describe this particular type of spam. “

We all know we hate getting unsolicited emails from people or businesses. Our inboxes are so full that we don’t have time to read the good stuff – never mind the crap that we didn’t ask for in the first place.

You must be careful not to send unsolicited emails to anyone who did not request information. But this is what you can do.  You can take all of the emails that you have in your contact files, whether it be on your phone or your computer.  And you can send each of those contacts ONE EMAIL requesting them to visit your website from the link that you provide.

If they choose to opt-in from your website for your email newsletter, then you can send them your offers and articles.  But if they do not opt-in, then you cannot send them any more emails.

On Mail Chimp, you can design your newsletter template so it looks the same way all the time.  This program is so easy to use, I am not going to do step-by-step instructions on this one.  It is very easy to follow.  If you have finished creating your website, you are a pro by now and will have no trouble at all.

Keep the design simple and the newsletter easy to read.  Do not include too many colors or images or animations.

You need to make sure you include an “unsubscribe” link.  In fact, I think that Mail Chimp automatically does it for you.

OK now we move to content of what you are going to include in your newsletters.

Keep the content relevant and current each month and try not to duplicate information.

You want to let your followers know new information, something they can learn, or the new posts that you have on your blog.  Any special events you might be having, or going to, or new additions to your site.

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Here is another product for sending out emails – Safe Mail Services